Summer 2024 collection: Boss

Cover the iconic history of Hugo Boss at Germaine Collard

In the world of men's fashion, few names resonate with as much prestige and refinement as Hugo Boss. For decades, this emblematic brand has embodied the very essence of urban elegance, combining craftsmanship and stylistic innovation. Dive into the captivating history of Hugo Boss, a renowned brand available from Germaine Collard.

L’origine d'une légende

The history of Hugo Boss began in 1924 in Germany, when its namesake founder opened his first clothing boutique for men in Metzingen. In its early years, the brand focused on robust, functional workwear, but it was in the 1950s that Hugo Boss began creating costumes for men, marking the beginning of his international renown.

L’évolution towards l’élégance

Over the decades, Hugo Boss évolue to become a symbol of sophistication and style in the world of fashion for men. The brand's impeccable suits, elegant shirts and refined accessories embody the very essence of luxury and elegance. Each creation testifies to the exceptional craftsmanship and commitment to quality that have made the brand famous.

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A heritage of prestige

Hugo Boss has established itself as a leading name in men's fashion, dressing generations of men around the world. From businessmen to Britons to the modern man in search of style, the brand has conquered a diverse audience thanks to its timeless aesthetic and incomparable quality.

Discover now the heritage and prestige of Hugo Boss at Germaine Collard, and let yourself be seduced by the timeless charm of this legendary brand.