The Germaine Collard blog

New: The New Sociéty

New: The New Sociéty

by Clara - March 25, 2024

The New Society: l'avant-garde de la mode chez Germaine Collard

In an ongoing drive to redefine contemporary elegance while committing to more responsible fashion, The New Society is establishing itself as a brand of prêt-à-porter's singular philosophy. With its vision of a new society shaped by the choice of our clothes, this brand transcends simple tailoring to become a veritable fashion manifesto.

Fashion that thinks beyond the garment

The strength of The New Society lies in its commitment to uniting timeless aesthetics and responsibility. By favoring sustainable materials and adopting an ethical approach throughout its production chain, the brand is not content to simply follow trends. It aspires to create pieces that inspire, that tell a story, and that encourage a more authentic connection between the garment and the wearer.

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Collections where classic rhymes with modern

Each collection from The New Society is a hymn to sustainable elegance. Skilfully blending classicism with contemporary touches, the designers offer a range of garments that celebrate beauty in all its forms. Fabrics, chosen for their quality and low environmental impact, bring to life pieces that are as beautiful as they are comfortable, designed to last and to be treasured over time.

Commitment to a greener future

At the heart of The New Society's démarche, the commitment to sustainability is indisputable. The brand is committed to reducing its ecological footprint, promoting fashion that respects the planet. It also encourages a more frugal approach to consumption, away from fast fashion, for a positive impact on the environment.

A community united around shared values

More than a brand, The New Society is a movement, federating a community around the idea of conscious, ethical fashion. It proves that fashion can be a force for good, committed to initiatives that go beyond clothing to address major social and environmental issues.

Fashion can be a force for good, committed to initiatives that go beyond clothing to address major social and environmental issues.

Fashion can be a force for good, committed to initiatives that go beyond clothing to address major social and environmental issues.

The New Society at Germaine Collard: a new chapter

It is with great pride that The New Society announces its availability at Germaine Collard, enriching the offer of this retailer renowned for its selection of quality brands. This collaboration marks an important turning point, enabling The New Society to reach a wider audience who are interested in fashion that really matters. At Germaine Collard, fashion lovers will find a range of The New Society pieces that combine style, quality and conscience, symbolizing another step towards sustainable and responsible fashion.

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Towards a future of conscious fashion

With The New Society, available from Germaine Collard, we are invited to rethink our relationship with fashion. It's an opportunity to choose clothes that reflect not only our style but also our values. The New Society continues to inspire us, reminding us that every consumer choice is a vote for the kind of world we want to live in.