Mou: the origins

MOU : THE BIRTH OF A BRAND WITH ARTISAN ROOTS

Created in London in 2002 by Shelley Tichborne, Mou was born of a fundamental need: to reconnect fashion with nature, while offering sustainable and ethical pieces. At the time, the market was saturated with ephemeral trends and often mass-produced pieces that were the antithesis of authenticity. Shelley Tichborne, then a city dweller in search of comfort and warmth in the face of London winters, had the idea of designing shoes that would offer refuge to our feet while embodying a unique style.

An ethical and eco-responsible approach

From the outset, the brand Mou has taken the slow approach and respect for natural materials. The word "mou", meaning soft in French, perfectly reflects the essence of the brand: natural materials such as wool, leather or sheepskin, carefully crafted to offer unrivalled comfort. But behind this softness also lies a strong ecological commitment. Mou is one of the few brands to integrate ethical practices into its production, favoring artisanal manufacturing methods and responsible sourcing.

The first creations by Mou were filled boots, designed to cope with harsh winters while respecting the environment. Their success was dazzling, thanks in no small part to their absolute comfort and raw yet sophisticated aesthetic. These boots quickly became a must-have for women in search of authenticity and warmth.

Unique craftsmanship

What truly sets Mou apart is the craftsmanship behind every pair. The brand's signature hand stitching gives the shoes a unique character, halfway between vintage and contemporary. Each model is designed to last, far from passing fashions, and embodies a return to basics: pieces made to be worn again and again, with that feeling of comfort that never falters.

International recognition

This perfect blend of comfort, aesthetics and ethics wasted no time in attracting international attention. From London to New York, the Mou boots quickly became a winter wardrobe staple. Today, the brand continues to evolve while remaining true to its roots: offering pieces that combine craftsmanship, ethics and timeless style.

Mou is more than a shoe brand. It's a philosophy, an invitation to slow down, to prioritize quality over quantity, while staying in tune with contemporary trends.